Why Should You Build a Highly Interactive Website this Christmas
Christmas is the time when online sales are about to explode this year, as people have restrained themselves from going out for shopping because of the Covid-19 pandemic. Having such a great opportunity to give a rapid boost to your revenue, have you checked whether your company website is ready to deliver them an unforgettable user experience in entirety? Or you’re thinking to redesign your website and do a few striking inclusions for making it highly interactive to drive increased conversions?
Well, Tis’ the time to make your website Christmas ready with expert help of an experienced web design company in India and boost your online revenue. Availing professional assistance will help you add a festive appeal to the website and improvise its intuitiveness and responsiveness such that you can capitalize on the bulk purchases made by customers during the festive season.
Following here are some amazing ideas you should inculcate while designing your website for the Christmas time.
Add a Christmas appeal to your company logo
Having a beautifully-designed festive logo can help you in improving brand recognition and spread the festive vibe among all its visitors. With such a seasonal frill, you can offer a welcoming feel to customers, thereby showcasing an enhanced brand promise. Some of the elements that you can include in the website for making it look ‘Christmassy’ are:
• Christmas hats
• Jingle bells
• A snowman
• Santa Claus
• Christmas cakes
• Mistletoe
• Elves
• Christmas tree
• Dazzling lights
• Gifts and more.
Use Christmas typography and handcrafted lettering
Using attractive Christmas fonts and elegant traditional handwritten scripts is another way of imbibing the Christmas spirit into your website and driving user engagement. These kinds of fonts will make your website much more engaging and interactive thereby, ensuring increased user traffic as well. Different kinds of styles can be merged or even created along with the existing graphics elements for making the entire website look alluring.
Choose vibrant yet professional colours
You need to be very careful while choosing the colours for your website meant for the Christmas season as there has to be a perfect balance between professionalism, clarity, beauty, and vibrance. You can opt for a festive colour scheme relevant to Christmas and break the stereotype for creating a perfect festive atmosphere. Choose the colours that not only go with the festive season but also resembles your organization at best thereby, in accordance to your unique brand identity.
Improvise the website navigation
Make sure the navigation bar is well-designed so that when a visitor lands onto your website, he can look to the same for orienting themselves along with all the web pages. It mainly acts as a tool that helps the visitor to go back to landing page when required and follow him throughout his site journey. As the recommended choice, you must always consider doing A/B testing with the navigation bar, try some different tab arrangements, positions, wording for identifying what users actually prefer.
Work on your site layout
It’s a well-known fact by now that users mostly access websites by using their mobile devices and not merely on their desktops or laptops. More than 80% of the Internet audience have a smartphone globally and hence, they spend more time on their smartphones for accessing the Internet. Hence, it’s high time for you to design a responsive layout that can be accessed in all kinds of devices. It’s important that your website looks professional and appealing in a smartphone as well as desktop thereby, allowing users to explore and shop online at ease.
Include compelling CTA buttons
Considering the festive season, it is highly important to include strong CTA (Call-to-Action) buttons on your pages for driving maximum conversions. It’s expected that the visitors who go to your website for registering your newsletter or buying your products online look for the next step. SO, it’s important you make it simpler for them by including an easy-to-locate CTA. As a helpful tip, you can try using an appealing colour for the CTA button or wording inside the box for making it look attractive, thereby meeting your purpose as well.
The bottom line
Christmas is all about merrymaking, shopping, and enjoying full to the brim with nearest ones. As an entrepreneur, it’s the time for experiencing a steady rise in sales, provided you’ve taken all the crucial aspects being mentioned above into consideration. So, what’s stopping you by any further? At Uniterrene Websoft, we’re a renowned web design company in India that can be of great help to you for instilling an amazing festive vibe into your website and make it Christmas-ready. Get in touch with our experts now.
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