Before strategising about what you should be headed, we’ll analyse your current state. We consider a few areas while auditing the social presence of a business. These areas include networks on which the business is currently active; whether the Profiles on those networks are properly optimised, networks which are currently bringing the most value, how the profiles are performing against the competitors’ social profiles. We audit your social media profile, content, SEO, web structure, along with the priorities and recommended plans.
We will create a social media mission treatment for driving your future actions. This statement will clearly explain what you are trying to do with social media. Also, it will reflect your brand identity. We create a strong and meaningful statement that can help the SMM campaign gain success without any hassles.
You will want to promote your business only to a group that can be converted into your customers. Segregation is the key to success in social media marketing. Therefore, we try to be as specific as possible. For instance, if you find that parents (aged 30 to 50) are your ideal customers who live in India, earn approx 50, 00000 INR, and prefer using Facebook. you will be able to create and run campaigns considering these facts to allure the customers.
In this step, we will figure out key success metrics with which you can determine your social marketing efforts. Here are a few metrics that we take into consideration -Conversion Rate, Time Spent on Website, Reach, Brand Mentions, Sentiments, Total Shares, etc.
