8 Essential Australian SEO Trends You Must Stay Updated With
Do you know that 88% of consumers who search for a service or business on their mobile call or visit the store within 24 hours? It is why having a powerful online presence is essential these days.
And one way to get the most out of your digital marketing efforts is to follow the top Australian SEO trends. Otherwise, it will not take your competitors much time to swoop in and take away your leads and profits.
So, dive into the next segment and learn the trendiest SEO strategies in Australia in 2023!
Key Australian SEO Trends You Should Be Aware Of!
Creating a mobile-friendly, SEO-optimised and fast-loading website with interactive design is only the first step towards building a captivating digital presence. Once your website is up and running, you must constantly invest in SEO strategies and polish it according to the evolving marketing criteria to stay relevant.
Here’re the trendiest SEO strategies you must follow to maintain your website’s ranking on the SERP page.
- Focusing On Link Building
The days of spamming links over random directories are long gone. Now link building is more about where your links come from than how many links you have. Low-quality links can negatively affect your SERP rankings, while relevant links from highly authoritative sites can improve the rankings.
- Quality Content Is Still The King
Search engines don’t want businesses to write content to impress robots and crawlers. Instead, they want websites to create high-quality content that answers the search queries of internet users. With semantic search and Google updates, search engineers look for valuable insights, long-form content, and how-to guides with in-depth information.
- Taking Advantage Of Predictive Search
One of the best Australian SEO trends in 2023 is leveraging predictive search. It refers to Google’s autofill features as well as discover feed. Google Discover has grown significantly, with over 800 million since its release. And it has shown excellent potential to bring visitors to websites through content.
- Ranking No. 1 Is Not As Important As It Used To Be
It may sound absurd, but the significance of ranking in the first position of search engine result pages has reduced drastically with the rise of paid advertising.
Businesses are shifting their focus towards long-tail keywords and local SEO. Long-tail keywords generally have less traffic than usual keywords. Plus, these keywords are more specific, so you will get more consumers relevant to your business.
- Featuring Snippets
90% of all internet users use Google to search for information and services. And snippets are the best way to get the answer to your question quickly without visiting a website. The highlighted part on the first SERP page also allows companies to answer the queries of their targeted customers, become familiar with and invite more visitors. Hence, include short, straight answers in your content to gain more online traffic.
- Optimising Images
Website images play a crucial role in ensuring a smooth user experience. So, naturally, search engines recommend optimising your visual content in the same way you optimise written content. Hence, remember to give your website images and videos alt tags and different file names when following the best Australian SEO trends.
- Leveraging From AI
AI is constantly changing how consumers interact online. For instance, Google uses Rank Brain, an AI system, to provide search results and analyse search intent and location. Similarly, businesses can also use AI to fact-check, better optimise their content, quickly research topics and find errors in existing content.
- Voice And Image Search
With the rise of virtual assistance, a new SEO trend that emerged is allowing users to search for services and information with voice and images. Make sure that your content is optimised to appear in these searches.
Wrapping Up
So, these are the top Australian SEO trends every company should know about. Besides these points, it’s essential to ensure that your website has the correct expertise, authority, and trustworthiness to gain more visitors. Remember that SEO strategies take time to deliver results. Hence, be patient and stay updated with Google updates.